Illusion

Creativity they say is natural instincts. It's a way a person thinks, visualizes and performs. Artists have it tough and writers aren't the only ones who face a block once in a while. Designing is different to every individual just like any other form of art. Sometimes it takes days and weeks to come with just the concept and sometimes the ideas are just springing in your head and you find ways to control it and put it in a flow. 

When designing for a brand it gets all the more complicated. Because you are not just designing for a whim, but for a purpose. There is a reason and responsibility behind every design you make and that can sometimes get too overwhelming. But once you take your time and get over it, you realize there is so much joy in making new things. The whole process of starting something new from the scratch is so exciting and gives you an adrenaline rush. While interacting with the weavers, finding hidden treasures in the intricate embroidery, the perfect imperfectness of the handwovens, during the process you realize that all the countless hours and the efforts you put in are absolutely worth it. Seeing the whole thing come together, all made with so much care from different hands telling different stories is pure magic.  

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Photographs by Arvind Sridhar